Trust & Rights
Last updated on [date]
[Framework copy. To be reconciled with the actual contract, provider terms, retention process and legal advice before launch.]
Real production work involves unreleased products, private briefs and valuable brand assets. Here is how we handle them, and which parts get confirmed project by project.
Does AI output go straight to the client?
No. Everything is reviewed internally first. Generated scenes are selected, corrected, edited and checked against the approved direction before delivery.
What happens to material you send us?
[Final copy must state the real workflow: which client files may be uploaded to third-party tools, who can access them, how they are stored, how long they are kept, and whether any provider may use submitted material for training. Do not publish an absolute promise before the provider and storage policies are verified.]
Confidential and unreleased work
We can support confidential projects and sign NDAs, subject to agreeing the actual terms. The contract should define confidentiality, permitted providers and subcontractors, portfolio use and disclosure.
White-label and agency work
Where agreed, we can stay entirely invisible to your end client. Communication, credit and portfolio terms are set in the project agreement rather than assumed, and we will not approach your client independently.
Human review
Every deliverable passes creative and technical review before it reaches you. Studio corrections for generation problems are completed before your revision round opens, so your feedback is spent on the film and not on our clean-up.
What rights do clients get?
[The website must match the contract. Clarify ownership or licensing of the final film, source files, stock, music, fonts, voices, provider outputs, broadcast and paid-media use, territory, exclusivity and reusable production assets. Do not publish a blanket ownership statement unless it is contractually correct.]
Can you change how the people in the footage look?
Yes. Appearance, wardrobe and likeness can be changed after filming, and the environment around them can be replaced, extended or relit. What follows sets out the permissions that have to sit behind that.
Filmed people and changed likenesses
Everyone who appears on camera signs a release covering appearance changes, likeness replacement, the intended markets and the intended use. When we run the session, the people on camera are our own team, working under a release written for that purpose. That applies whether we do the filming or you film it and send us the footage. If you film it yourselves, the releases from the people on camera come to us with the material.
Reference photographs of your people
When you ask us to put a real person into a film, an executive or a team member for example, we need that person’s written permission before production starts, not just yours. We cannot work from a photograph of someone who has not agreed to appear, and we do not recreate public figures, competitors or third parties who have no relationship to the project. Where no real person is involved, we use a licensed or synthetic likeness with the rights documented. [Final wording must match the release form and the client contract.]
Synthetic people and endorsement
A synthetic or altered presenter should not be presented as a real customer, a real employee or a real endorsement. Disclosure requirements vary by market and platform, and we will raise them during scoping rather than after delivery.
AI transparency
We can explain where AI sits in the workflow and disclose providers where the contract or your procurement process requires it.
If your legal, procurement or compliance team needs more detail before a project starts, contact us and we will answer against the actual proposed scope.
Contact the studio